Ji Su Hwang is a multi-disciplinary graphic designer and currently working as a senior graphic designer at Munchkin, the world’s most loved baby product brand. 

She received her MFA in Graphic Design from ArtCenter College of Design and previously, received her BFA in Visual Communication Design from Hongik University in Seoul and worked with LG Household & Healthcare.

2019

THESIS PROJECT

My perception of multiple personae stemmed from the following questions: What is the boundary between the real world and an everyday fictional imagined one? How else does one express their identity visually? What it would look like if people can make the actual product which shows different kinds of self that people want to project. What if people could ‘adorn’ their identity? The brand ‘FACADE’ allowed me to answer these questions.

urban_posterCR

2018

EDITORIAL DESIGN, SPATIAL

My perception of the function of one's appearance, or of our entire human body, altered from that day forward. What is the function of a human body? Is it for showing off to others, or only the shell of our souls to help us move? What is the body for? This book asks the same questions to several artists in their urban settings, including Ji Yeo, Walter van Beirendonck, Kyung Hwa Lee, Rebecca Horn, Melanie Bonajo, Miru Kim, Bill Viola, and Ana Mendieta.

My perception of the function of one's appearance, or of our entire human body, altered from that day forward. What is the function of a human body? Is it for showing off to others, or only the shell of our souls to help us move? What is the body for? This book asks the same questions to several artists in their urban settings, including Ji Yeo, Walter van Beirendonck, Kyung Hwa Lee, Rebecca Horn, Melanie Bonajo, Miru Kim, Bill Viola, and Ana Mendieta.

My perception of the function of one's appearance, or of our entire human body, altered from that day forward. What is the function of a human body? Is it for showing off to others, or only the shell of our souls to help us move? What is the body for? This book asks the same questions to several artists in their urban settings, including Ji Yeo, Walter van Beirendonck, Kyung Hwa Lee, Rebecca Horn, Melanie Bonajo, Miru Kim, Bill Viola, and Ana Mendieta.

Grad Studio 2-220

2019

IDENTITY PROPOSAL, PRINT

I changed the name from FoLAR to ‘Common Current,’ which has two different meanings: one is water for everyone, and another the emphasis of its presence as the aspect of mobility. The wavy line element was a primary visual language for this rebranding with its flexibility and movement as an influx of positive energy to all Angelinos.

1

2017

IDENTITY PROPOSAL, USER INTERFACE

How will it be trusted and authentic? I came up with this new identity campaign; ‘The Back Seat of Uber,’ a hashtag campaign using Instagram posts about their experience in the back seat of Ubers while car-sharing with the hashtag #the_back_seat_of_uber. I collected beautiful pictures with individuals’ comments to help peoples’ impression of Uber change from unreliable to truthful.

uber_5

2018

IDENTITY PROPOSAL, USER INTERFACE

From the play button which YouTube uses for their only identity, I added a transition in the dimension of the circle representing a global and equal community. Moreover, I highlighted ‘Tube’, the pipe linking people communicating with each other and preferences to support the idea of individuality and personality. By customizing their Tubes in a website setting, people can enjoy the content of the video itself recommending videos to people on a daily basis based on their interest rather than suggested by an algorithm.

From the play button which YouTube uses for their only identity, I added a transition in the dimension of the circle representing a global and equal community. Moreover, I highlighted ‘Tube’, the pipe linking people communicating with each other and preferences to support the idea of individuality and personality. By customizing their Tubes in a website setting, people can enjoy the content of the video itself recommending videos to people on a daily basis based on their interest rather than suggested by an algorithm.

Collection2

2018

INTERACTIVE PACKAGING

The research led me to create a brand under the concept of one of Nestle's many brands targeting people who are making coffee at home on a daily basis. 'Node' means 'connecting point’ connecting coffee and its customer to learn and enjoy the delightful world of coffee. From the question of how packaging could be reusable, I designed it to be inserted into the grinder and used multiple times, thereby helping the company save material as well as Earth.

node

MUNCHKIN

*UPON REQUEST

munchkin_Rebrand_Launch_930

© JISU HWANG 2020