I built HYPO3’s identity system from the ground up. Made from Hypochlorous—an eco-friendly, hospital-grade disinfectant composed of water, salt, and electricity—the brand needed to convey both scientific credibility and everyday approachability. I developed a cohesive visual language and packaging system tailored to distinct product lines, ensuring that every touchpoint reflected the brand’s core values of purity, efficacy, and transparency. The result is a clean, contemporary identity that translates science into design with simplicity and confidence.