Bond

Product Launch Campaign, DTC Packaging Design System

Product Launch Campaign, DTC Packaging Design System

(about the project)

As lead designer for the launch of Bond Bottle, I shaped a product experience centered on the connection between mother and baby. The challenge was to translate a technical, purity-driven product into something emotionally resonant and premium. I developed the DTC packaging system, balancing engineering constraints with a refined visual language through soft gradients, considered typography, and curated imagery. In collaboration with product and marketing, the final design reflects both innovation and emotional intent.

(Date)

2025

(Role)

Lead Designer

(client)

Munchkin

(scope)

Packaging Design System, Art Direction, Web design

Girl siping from can
Cans in the red bag

5:01:10 PM

Los Angeles, CA

5:01:10 PM

Los Angeles, CA

Start the
Conversation

From first sketch to final frame, I help turn ideas into something clear, thoughtful, and lasting. If that is what you are looking for, lets start a conversation.

Jisu Hwang

®

Start the
Conversation

From first sketch to final frame, I help turn ideas into something clear, thoughtful, and lasting. If that is what you are looking for, lets start a conversation.

Jisu Hwang

®

Start the
Conversation

From first sketch to final frame, I help turn ideas into something clear, thoughtful, and lasting. If that is what you are looking for, lets start a conversation.

Jisu Hwang

®