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Common Current LA
Common Current LA


Client
Client
Case Study
Case Study
Type
Type
Visual Design System, Editorial Design
Visual Design System, Editorial Design
Year
Year
2018
2018
About
About
Common Current is a rebrand of the non-profit Friends of the Los Angeles River (FoLAR), emphasizing the river’s role as both a literal and social current connecting the city. By renaming the organization and developing a new visual identity, I aimed to evoke inclusivity, flow, and shared stewardship. The flexible wavy-line system symbolizes movement, community energy, and a revitalized urban ecosystem for all Angelinos.
Common Current is a rebrand of the non-profit Friends of the Los Angeles River (FoLAR), emphasizing the river’s role as both a literal and social current connecting the city. By renaming the organization and developing a new visual identity, I aimed to evoke inclusivity, flow, and shared stewardship. The flexible wavy-line system symbolizes movement, community energy, and a revitalized urban ecosystem for all Angelinos.


















Credits
Stephen Serrato
Mentor
Credits
Stephen Serrato
Mentor
Quote
Noah Jenkins, CEO


