06

06

Common Current LA

Common Current LA

Client

Client

Case Study

Case Study

Type

Type

Visual Design System, Editorial Design

Visual Design System, Editorial Design

Year

Year

2018

2018

About

About

Common Current is a rebrand of the non-profit Friends of the Los Angeles River (FoLAR), emphasizing the rivers role as both a literal and social current connecting the city. By renaming the organization and developing a new visual identity, I aimed to evoke inclusivity, flow, and shared stewardship. The flexible wavy-line system symbolizes movement, community energy, and a revitalized urban ecosystem for all Angelinos.

Common Current is a rebrand of the non-profit Friends of the Los Angeles River (FoLAR), emphasizing the river’s role as both a literal and social current connecting the city. By renaming the organization and developing a new visual identity, I aimed to evoke inclusivity, flow, and shared stewardship. The flexible wavy-line system symbolizes movement, community energy, and a revitalized urban ecosystem for all Angelinos.

Credits

Stephen Serrato

Mentor

Credits

Stephen Serrato

Mentor

Quote

Noah Jenkins, CEO