YouTube

This concept project reimagines YouTube’s identity to highlight individuality within a global creative community. The goal was to build a visual system that connects personal expression with a shared platform experience. I developed a system based on the transformation from a circle into the play button, representing both the global network and creative participation. The play element functions as a flexible container, pattern, and icon across applications. The system was applied to a hypothetical global creator event, showcasing YouTube as a space for connection, storytelling, and collective creativity.