As part of the in-house design team, I helped launch Munchkin’s new website by developing a refreshed color palette and visual language that resonate with today’s modern parents. Alongside the web redesign, I updated key brand assets—including emails, Amazon product pages, and marketing materials—to create a cohesive customer experience. Guided by a modern rebus style, the new identity blends playfulness with sophistication, bringing renewed energy and consistency to the brand.