WildLove

As the lead designer for the WildLove cup line, I developed a packaging system for a product centered on endangered animals and early childhood learning. The challenge was to communicate an educational and emotional story in a way that felt natural and engaging for both parents and children. I collaborated closely with illustrators and product teams to build a cohesive visual system across the line. This included custom typography and a tactile collage-inspired approach that brought each animal story to life while supporting the product’s core values.