MilkMakers

As the lead designer for MilkMakers, a maternity support product line, I led the development of brand assets across packaging and launch touchpoints. The challenge was to create front-of-pack photography that felt clear and trustworthy without overpromising to customers. I designed the packaging and art directed photoshoots to ensure consistency across product and lifestyle imagery. Working closely with cross-functional teams, I extended the visual system into digital channels including homepage, email, and social content to support a unified launch.